Earn up to $100 per month to buy fresh fruits and vegetables.
A special program for CalFresh* recipients-We have reached our capacity for new participants this year. Please check for announcements about reopening enrollment next year.

ENROLLINSCRIBIRSE
CalFresh recipients who enroll in the ¡Más Fresco! More Fresh Program are randomly assigned to earn either $2 in rebate dollars or $4 in rebate dollars for every CalFresh benefit dollar spent on fresh fruits and vegetables. You can earn a maximum of $100 per month of rebate dollars.
Program Requirements
Program participants must be a CalFresh recipient, at least 18 years of age or older, and shop at a participating Northgate González Market.
The ¡Más Fresco! More Fresh Program is a partnership between UC San Diego Health, the United States Department of Agriculture (USDA), and Northgate González Market. The ¡Más Fresco! More Fresh Program provides rebate dollars to CalFresh recipients when they purchase fresh fruits and vegetables with the CalFresh benefits on their EBT card. CalFresh recipients who enroll in this program are randomly assigned to earn either $2 in rebate dollars or $4 in rebate dollars for every CalFresh benefit dollar spent on fresh fruits and vegetables at participating Northgate González Markets. ¡Más Fresco! More Fresh Program participants can earn up to $100 per month of rebate dollars.
*Also known as SNAP, formerly known as “Food Stamps.”
IMPORTANT
Thank you for your interest in the ¡Más Fresco! More Fresh program! We have reached our capacity for new participants this year. Please check for announcements about reopening enrollment next year.
If you have experienced any technical difficulties, please reach out morefresh@ucsd.edu so we may better provide you with assistance.
Thank you for your patience as we work to improve the Más Fresco program!
¡Más Fresco! Testimonials


INTERACTIVE CAMPAIGN
The ¡Más Fresco! More Fresh Program aims to help community members not only stretch their food dollars but adopt healthy food choices and physical activity behaviors that will lead to optimal health and well-being. Through our Healthy Eating and Active Living (physical activity) community outreach and engagement programs and campaigns, we provide community members with healthy eating and active living tips and resources to make the healthy choice the easy choice.