Earn up to $100 per month to buy fresh fruits and vegetables.

A special program for CalFresh* recipients


CalFresh recipients who enroll in the ¡Más Fresco! More Fresh Program are randomly assigned to earn either $2 in rebate dollars or $4 in rebate dollars for every CalFresh benefit dollar spent on fresh fruits and vegetables. You can earn a maximum of $100 per month of rebate dollars.

Program Requirements

Program participants must be a CalFresh recipient, at least 18 years of age or older, and shop at a participating Northgate González Market.

The ¡Más Fresco! More Fresh Program is a partnership between UC San Diego Health, the United States Department of Agriculture (USDA), and Northgate González Market. The ¡Más Fresco! More Fresh Program provides rebate dollars to CalFresh recipients when they purchase fresh fruits and vegetables with the CalFresh benefits on their EBT card. CalFresh recipients who enroll in this program are randomly assigned to earn either $2 in rebate dollars or $4 in rebate dollars for every CalFresh benefit dollar spent on fresh fruits and vegetables at participating Northgate González  Markets. ¡Más Fresco! More Fresh Program participants can earn up to $100 per month of rebate dollars.

*Also known as SNAP, formerly known as “Food Stamps.”

¡Más Fresco! Testimonials

"We are thankful for the help and benefit this program has given to everyone in need. I am truly grateful to everyone who made this program possible."

"Thanks to this program I can now buy more fruits and vegetables like avocados and tomatoes to make my children’s salads."

"This help is a blessing for my family during these times because I do not have a job. The benefit we get from Mas Fresco helps us buy nutritious fruits and vegetables. Thank you very much."

"With this help, my family and I are motivated to buy and try new fruits and vegetables we’ve never had before."

"I just want to say thank you for such a great program. Thanks for helping our family and helping us buy more healthy food."

"This program has been of great help for low-income families with children because everything is very expensive. In my case, my kids eat a lot because they are boys. Thank you, Mas Fresco!"

"I want to thank the program because it helped us learn how to read nutrition labels and prepare more delicious food. Thank you."

"Thank you for the opportunity to eat healthier."

"Thanks to the program Mas Fresco for helping me bring healthier food to our table."

"Thank you for this program. I like it very much because now I can buy more fruits and vegetables."

"This is a great way to incentivize us to buy more fruits and vegetables!"

"Thank you for helping us give our kids a healthier life!"


The ¡Más Fresco! More Fresh Program aims to help community members not only stretch their food dollars but adopt healthy food choices and physical activity behaviors that will lead to optimal health and well-being. Through our Healthy Eating and Active Living (physical activity) community outreach and engagement programs and campaigns, we provide community members with healthy eating and active living tips and resources to make the healthy choice the easy choice.



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