Important information about upcoming changes to the program and using your rebate dollars

February 15th, 2024

Dear valued ¡Más Fresco! More Fresh Program Participant,

We are excited to announce that thanks to additional funding, the ¡MásFresco! More Fresh Program will continue to provide rebate dollars to support healthy eating. To benefit more participants and offer a wider variety of fruits and vegetables, we will be making the following changes starting in the summer of 2024.

  1. All participants will be able to earn $4 in rebate dollars for every $1 dollar spent on qualifying fruits and vegetables.
  2. The monthly rebate cap will now be $50 per month, allowing us to extend these benefits to more members of our community.

We have expanded the program to include not only fresh fruits and vegetables, but also frozen, dried, and canned fruits and vegetables, without added sugars, fats, oils, or salt (i.e., sodium).

Please note, to transition smoothly to the new system, we kindly ask you to use any existing rebate dollars by May 31, 2024. You will need to spend these dollars down to a zero balance because we will not be able to move your ¡Más Fresco! More Fresh rebate dollars from the current system to the new system.

We will keep you updated and remind you to spend your ¡Más Fresco! More Fresh rebate dollars via phone, text, and email over the next several months. For any questions, please contact us at 1-888-282-2711 or email at

Thank you again for participating in ¡Más Fresco! More Fresh! We hope this program is helping you eat more fruits and vegetables to support better health!


The ¡Más Fresco! More Fresh Program team at UC San Diego and Northgate González Markets.